Reading the Signs
Peter Campbell: London Lettering, 12 December 2002
“... diapers of HSBC are hung out to catch the eye) and palimpsests (in Fleet Street you can still read ‘National Westminster’ on the granite, under the perkier ‘Natwest’). Badging is, of course, much cheaper and easier to apply than a deeper architectural identity. You can put a badge on any structure, and take it away painlessly, if expensively (the ... ”