You’ll Love the Way It Makes You Feel
Mark Greif: ‘Mad Men’, 23 October 2008
“... their bottles with steam. ‘His hosts assured him that every brewery did the same,’ as Martin Mayer recounts it in Madison Avenue, USA, an indispensable book written in 1958, but that didn’t stop Hopkins from running with his new slogan, SCHLITZ: WASHED WITH LIVE STEAM. When Don Draper pulls the stunt, you don’t know whether you’re supposed ... ”