The Medium is the Market
Hal Foster: Business Art, 9 October 2008
“... In 1975, Andy Warhol peered into the future and saw … Damien Hirst? ‘Business Art is the step that comes after Art,’ Warhol wrote in The Philosophy of Andy Warhol. Not only was it OK for artists to make as much money as possible, but ‘making money is art’ and ‘good business is the best art.’ At the time Warhol was the master of Business Art – he established Andy Warhol Enterprises in 1957, and films, Interview magazine, books and TV programmes were to follow – but his operation was small beer by contemporary standards ... ”