Blink, Bid, Buy
Donald MacKenzie, 12 May 2022
“... Click on a link to an article on a news website. If you have a fast internet connection, you’ll see the article almost immediately, but the slots for adverts will usually remain empty for another second or two. The ads which then appear aren’t generally chosen in advance. Instead, a near instantaneous, automated auction of each slot goes on behind the scenes to determine which ad you will be shown ... ”