For all the American ham and glam, the last World Cup Finals were a public relations disaster: the apex of world football frenzy was a dull noscore draw, and had to be decided on penalties. In a previous game, Diego Maradona had run to the corner flag after scoring for the Argentines, only to stare and rant at the camera in such a maniacal manner that all suspicions were confirmed – his euphoria was ephedrine-induced. Andres Escobar, the unfortunate Colombian who scored an own-goal in his team’s unlikely draw against the Americans, was gunned down on his return home by an embittered betting syndicate. And, to make things even worse, Britain wasn’t even represented.’
Leading the way in the stock market flotation of clubs is the most profitable, Man United. ‘If you were to make a list of everything that bedevils football and put them in a pile, at the top of that pile would sit Man United. All the greed, all the arrogance, all the desperation to rip football away from its roots, are summed up in Man United,’ Ed Horton writes. But the hard-sell has had astonishing success.