A Blizzard of Prescriptions: The Pain Lobby
Emily Witt, 4 April 2019
In 1996, a company called Purdue Pharmaceutical launched a new opiate painkiller called OxyContin. At a party celebrating its release to the public, Richard Sackler, a scion of the family that owns the company and its senior vice president of sales, made exuberant predictions about its success. ‘The launch of OxyContin tablets will be followed by a blizzard of prescriptions that will bury the competition,’ he said, according to a lawsuit recently filed against Purdue. ‘The prescription blizzard will be so deep, dense, and white …’