Last month Human Rights Watch published Occupation Inc: How Settlement Businesses Contribute to Israel’s violations of Palestinian Rights. This is the first time a major international NGO has ventured onto ground previously trodden only by smaller, more local and more die-hard groups, such as the Israeli organisation Who Profits, which collates exhaustive data on the economy of the occupation, and the Palestinian Campaign for the Academic and Cultural Boycott of Israel. It is certainly the first time an organisation of HRW’s status has directed the spotlight not only at settlement-based businesses that export to Europe, but at businesses headquartered outside the occupied territories which make money in them.