Search Results

“... The fame of Marshall McLuhan in the late Sixties, a period more favourable to guruism than the present, was beyond the dreams of even the most ambitious don. His slogans were quoted everywhere, he travelled the world – now, on his view, electronically reduced to a global village – addressing his fans, advising admen, businessmen, politicians and theologians, telling us all what reality would look like if we broke our habit of contemplating it only through the rear-view mirror, firing off his ‘probes’, his heavy puns and his strangely old-fashioned jokes ...”