The Global Id
John Lanchester: Is Google a good thing?, 26 January 2006
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle.
Nicholas Brealey, 311 pp., £16.99, September 2005,1 85788 361 6 Show More
by John Battelle.
Nicholas Brealey, 311 pp., £16.99, September 2005,
“... was an insight that could occur only to someone thoroughly marinated in academic ways of thinking. John Battelle, an internet-world insider and search-engine specialist, gives a fascinating account of it in his indispensable book The Search. Page was fooling around at Stanford, trying to come up with an idea for his PhD thesis. He had always been ... ”