The Browse Function
John Sutherland, 27 November 1997
Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
by Evan Schwartz.
Penguin, 244 pp., £11.99, October 1997,9780140264067 Show More
by Evan Schwartz.
Penguin, 244 pp., £11.99, October 1997,
“... until it is manifestly bigger and better than its physical competitors? It all depends on what Evan Schwartz calls ‘Webonomics’. There have been some very expensive flops. Schwartz cites cybermalls like marketplaceMCI (backed by Rupert Murdoch), World Avenue (backed by IBM) and the Internet Shopping Network ... ”