The Global Id
John Lanchester: Is Google a good thing?, 26 January 2006
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle.
Nicholas Brealey, 311 pp., £16.99, September 2005,1 85788 361 6 Show More
by John Battelle.
Nicholas Brealey, 311 pp., £16.99, September 2005,
“... insanely cool new search engine, wanted to incorporate it as a company, and needed to find a name. David Vise, in his breezy book The Google Story, tells how they came up with one. A fellow graduate student suggested to Page and Brin that they use the name given to what is sometimes, erroneously or metaphorically, called the largest ... ”