The Price of Pickles
John Lanchester: Planet Wal-Mart, 22 June 2006
The Wal-Mart Effect: How an Out-of-Town Superstore Became a Superpower
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,0 7139 9825 3 Show More
by Charles Fishman.
Allen Lane, 294 pp., £12.99, May 2006,
“... about utility or practicality or how on earth a thing can be put on sale for such a price. Charles Fishman, in his punchy and valuable book The Wal-Mart Effect, cites the example of Vlasic pickles, the most popular brand in the US. Wal-Mart talked Vlasic into pricing the pickles so that a gallon jar was on sale for $2.97. That is a ... ”