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“... If there is a prize for best title of the year, this book surely deserves it. Alexei Yurchak, a Russian-born, US-trained anthropologist, has written an interesting and provocative book about the way young Soviet Russians talked in the Brezhnev period and what they meant by what they said. For Yurchak, discourse is everything: there is no ‘real world’ outside the world we construct via language ...”