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“... of entertainment architecture like to say, it exists to tell a story: the story of the Nike brand. Hence the myriad wall displays of early Nike shoes; the designs of Nike shoe cushioning in alcoves under the glass floor; the scoreboards and pennants and other faux trappings of an era before Nike existed; the grainy photos of amateur athletes engaged in ...”

“... herself. All human doubts, all supernatural doubts too, can be solved by a person with the right brand of energy.The Bench begins with a ginger man sitting on a bench. He has a baby in his arms and is accompanied by two dogs. There is a tree. I don’t think it’s a sycamore, but the general vibe is, like, daylight and daisies and bluebells. The bench looks ...”

“... modern Britain. But he also writes as a product of Cambridge, much influenced by its proprietorial brand of ‘New British History’ (meaning the relations over time between England, Wales, Scotland and Ireland), and by Quentin Skinner’s school of intellectual history. Armitage has drawn on these different legacies adroitly to square the ...”

“... the anecdotes I will include here provide some context for the subsequent doings of Lieutenant William Calley and his comrades. Adviser Mike Sutton one day landed in a Huey helicopter in a Delta hamlet where a limp figure was hanging from ropes lashed to a tree – the village chief, disembowelled during the night by Vietcong guerrillas. His wife had been ...”

“... also a Midwestern Methodist and a dewy-eyed patriot. It puts the final polish on the new Hillary brand that she and her handlers have been fashioning since the debacle of the 2008 primaries, or so Jonathan Allen and Amie Parnes argue in HRC, their inside-dopester account of Clinton’s ‘rebirth’. Allen and Parnes serve as a chorus, commenting ...”

“... sausages, chutney – things like that,’ the press officer said. ‘And created this brand,’ the MP continued, ‘called The Black Farmer. He maintains he’s the only black farmer in England. I’m sure it’s completely … not the case anymore, but you know, he’s a very engaging guy … And he’s a real star. Do brilliantly. And he got ...”

“... though a kind of humour is from time to time put forward with Trilling’s own very individual brand of ponderousness. The door of the sickroom opens; a voice says: ‘I am pain.’ It is the nurse come to look after him, English, very plain, very supportive, name of Payne. She and Laskell become, in their relation to each other, wholly real and convincing ...”

“... drop-in shows in ways I could never have predicted. The rarely seen Vulcano, a film directed by William Dieterle in a Hollywood version of Italian neo-realism, achieved a lively, sell-out crowd, many of whom were around my own age and some of whom lived on the barren volcanic island invaded by the original film crew. Folk memories of the Roman diva Anna ...”

“... with the idea of Britishness. In 1863, the Birmingham grocer whose son founded the Typhoo brand boasted that ‘the great Anglo-Saxon race are essentially a tea-drinking people’. Tea was once a luxury reserved for the elite, then – mainly through changes in the management of trade and taxation – it became the most democratic of drinks. Centre ...”

“... for the Darwinian challenges facing their party? For all their failings in the role of leader, William Hague and Iain Duncan Smith did try at first to court the elusive middle ground in British politics; but the far from fanciful fear of electoral oblivion prompted a hurried succession of leaders, including Michael Howard, who was less temperamentally ...”

“... and learning, it is unlikely that anyone could have done it much better. Whatever the Oxford brand signifies, it is neither academic nor geographical. The chairs occupied by the authors of the final phase are situated in Cambridge, Otago, Keele, London, Middlesex and Cardiff. The doyen of them, William Cornish, has a ...”

“... of the News of the World, then edited by Coulson, intercepted the voicemail messages of Princes William and Harry. Goodman was arrested, and the police found 15 confidential palace phone books at his house in Putney. They also found five thousand names mentioned in 11,000 pages of handwritten notes at the home and in the office of Glenn Mulcaire, the ...”

“... with which Party believes Liberalism itself was inextricably intertwined. Onto this scene erupted William Ewart Gladstone. The trouble with Gladstone, according to Parry, was that, as a former Conservative, he understood neither the values nor the governing style which the Whigs had developed. He also suffered from other disadvantages. For one thing, his ...”

“... have become, too much aware of what might theoretically be made of contemporary social situations. William Trevor’s Felicia’s Journey should have been a very good novel but failed to be, because the author gave up his own involuntary and unconscious literary personality in favour of a plot that must have looked absolutely right – too right – for this ...”

“... an impression of newness by means of gimmickry. Enderby is a portrait of the artist, with his own brand of self-indulgence concealed as satire. Burgess’s admiration for Joyce was whole-hearted: Joyce was his lodestar; but Joyce is a writer whose inspiration can only lead to pastiche, and to an ultimately toppling tower of verbal invention. The depths of ...”