The Stuntman
David Runciman: Richard Branson, 20 March 2014
“... regulators who looked incompetent. Branson’s strategy, his way of portraying himself as a plucky David in a world of corporate Goliaths doesn’t always work. Sometimes the charade is too transparent. Following the failed prosecution, BA turned its attention to alliances and takeovers to shore up its position, first with American Airlines, then Iberia, then ... ”