Success
Benjamin Markovits: What It Takes to Win at Sport, 7 November 2013
“... of sporting successes, he said the explanation was simple. Money: the lottery money introduced by John Major in 1994. But the national lottery wasn’t the ECB’s only source of money. Sky began broadcasting cricket in 1990, but in 2006, on the back of England’s Ashes success, it acquired exclusive rights to all of England’s home matches. Since ... ”