The Reaction Economy
William Davies, 2 March 2023
“... When I deleted my Twitter account in September last year, provoked not by Elon Musk’s imminent takeover but by the suffocating quantity of royal coverage gushing from every media source, I was left feeling bereft, as any addict is when their drug is taken away. How was I supposed to react to the news now? And if I had no way of reacting to the news, what did I want from the news? Am I even interested in the news, if I have no opportunity to react to it? Being in the digital public sphere without any means to react is a bit like being trapped in a shopping mall without any money ... ”