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The Reaction Economy

William Davies, 2 March 2023

... in the manipulation of an eyebrow or the spontaneous look of surprise. Seasoned characters such as Piers Morgan are cynically aware that what will keep them in the spotlight is the force, distinctiveness and watchability of their knee-jerk responses, which are essentially designed to ignite reaction chains.We have no term for this type of celebrity or ...

What was it that drove him?

David Runciman: Gordon Brown, 4 January 2018

My Life, Our Times 
by Gordon Brown.
Bodley Head, 512 pp., £25, November 2017, 978 1 84792 497 1
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... at 5 p.m.Then, on the same page, he writes of his gratitude to Paul Dacre of the Daily Mail and Piers Morgan of the Daily Mirror for their help in sparing them from the intrusions of the press during that dreadful time. ‘We remain grateful to this day.’ Oh, that band of ...

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