Binyamin Netanyahu’s relation with, control of and attitude to the media is a central component of his career and ongoing success. Through his years as a furniture salesman, ambassador to the UN and prime minister, Netanyahu has mastered the art of public relations. To stay in power, he has realised that he needs, on the one hand, to have as much control as possible over the media, over what they cover and what they don’t cover; while on the other hand, he needs Israelis to believe that the media are biased against him.