A friend who works in my local Blackwell’s told me that Conservative Party members get a discount at the bookshop. This seemed so unlikely that I phoned the Blackwell’s helpline pretending to be a paid-up Tory, and sure enough was told that I would get 20 per cent off. Joining the Conservative Party costs £25 a year: if you spend £125 a year on books at Blackwells you essentially get your party membership for free (a less catchy offer perhaps than ‘3 for 2’). It’s unclear, though, how the Tories’ encouraging people to shop at Blackwell’s fits in with their alleged support for small shops, unless they mean the smaller branches of Blackwell’s.