22 September 2011

Billy the Bookcase: A Cautionary Tale

Jenny Diski

Doom and gloom doubled last week when the Economist announced not just the death of books, but proved it by the death of bookcases. In particular Billy, a classic IKEA item of furniture that has been available for thirty years, has five adjustable shelves, is cheap enough for students to give up the brick and plank solution to book storage (though I don't know why they would) and which even 'may be completed with BILLY height extension unit in the same width for added storage vertically'. Billy, the Economist said, was suffering a redesign that suggested a change of use: the shelves were being deepened from 11" to 15" in order to hold ornaments, framed photographs, trophies, plants, decorative boxes. Glass doors have also been added: through which to look at objets, rather than to give instant book access. IKEA, it seemed, was declaring the end of books as we know them, a sure marker that the ebook revolution was complete.


5 August 2010

The Future of Exhibition Sponsorship

Thomas Jones

The LRB blog has been invited to an exclusive panel discussion at the Barbican next Thursday on 'the Future of Kitchens'. It's part of The Surreal House exhibition, which is disinterestedly sponsored by IKEA.


24 August 2009

Self-Assembly

Daniel Finn · IKEA comes to Ireland

When the Swedish furniture giant IKEA decided to build one of its cavernous stores in Dublin, Ireland’s property boom was at its extravagant peak. By the time of the grand opening at Ballymun on 27 July – there was a log-cutting ceremony – thousands of unsold apartments stood empty within a few miles of the place. Yet the slump hasn’t put a stop to IKEA’s gallop. On the first morning of business, a few hundred people turned up before it opened, hoping to be the first to get their hands on the self-assembly bookshelves. So far, on average, 15,000 people have crossed its threshold every day. The canteen served 137,000 Scandinavian meatballs in one week.