No sooner was Jacob Rees-Mogg installed as Leader of the House of Commons than he sent out a ‘style guide’ to staff, essentially a list of words and phrases they were now ‘banned’ from using, along with demands that they address ‘all non-titled males as Esq.’ and use imperial measurements. No sooner was the document circulated than it was ‘leaked’ exclusively to ITV news. Within moments, it was all over Twitter, and Twitter was all over it.