The Republic of Entertainment
Eliot Weinberger
Obama and Romney are each spending about a billion dollars to get elected – four times what Bush and Gore spent in 2000. When one adds the unregulated PACs (political action committees) and Congressional and gubernatorial races, the cost of this year’s election is around $6 billion.
The reason, of course, is television advertising. As the election draws near, some 80,000 political advertisements are running every day on American televisions. The entire ecosystem of lobbyists and politicians dependent on donations from corporate and other interests is almost entirely due to television. Eliminate the ads, which are forbidden in many countries, and American politics would change overnight.
The astonishing thing is the uselessness of this potlatch. According to Nate Silver, the genius statistician, in every one of the fifty states, the presidential candidate who was leading in June – after the Republican primaries and two months before the conventions and the debates – is leading today.
The overheated media, the pundits turned into sportscasters, the game-changing moments, the attacks and counterattacks, the yoyo-ing polls, the triumphant or devastating debate performances, economic statistics, biographical revelations and uttered banalities are purely entertainment. The numbers may change slightly, but essentially the voters made up their minds months ago. The US elections are not only dependent on television – they are television.
Comments
Anyone who's not part of the .001% and votes for Romney/Ryan is either ill informed or deluded. Republicans have been trying to rid of us all social programs ever since Democrats invented them. Did you see the one unhappy black face at the Republican Convention, if you watched it. You watched what the BBC saw. Today it asked why no one mentioned Climate Change. Only Mayor Bloomberg, Governor Andrew Cuomo, Governor of N.J. Chris Christie, now in love with Obama. And an editorial in The New York Times, plus letters, and a farmer friend in Ashe Co, NC, who said of course there's climate change. Not a yuppy locavore farmer, a mountain man. I feel like Sisyphus. One thing I learned this week from a cab driver was why the UK was so hesitant to go into Iraq, aside from your obvious moral superiority. A British woman put the place together, a toxic brew of Kurds, Sunni and Shiites. Almost as brilliant as Belgium putting Tutsi and Hutu into one country. What's so great about countries. Name one nation state. When I suggest to Africans they go back to tribes, they usually agree. They also often know, along with Bangladeshis, that the main cause of Climate Change is overpopulation. We must halve our numbers. It must become macho to have one child, adopt another starving on a street, usually a girl. Have one child and two grandchildren. Most laugh when I say that. A strange laugh, slightly insane. We're Homo Sapiens. We think.But we are incapable of behaving rationally. We're killing the planet, and that includes our toxic species. As poet Robinson Jeffers said after WW2, "Who knew so little would be too much." And he on wild Big Sur.