Mould!

In the latest issue of the LRB, Peter Pomerantsev describes 'the most expensive documentary ever shown on Russian television':

Plesen (‘Mould’) argued that mould was taking over the earth, an invisible but omnipresent enemy whose evil spores were invading our lives, causing death and disease. When the film ended large numbers of fearful people went out and bought the ‘mould-cleaning machines’ that had been advertised in the film – its manufacturers had been among the producers.

Now you too can watch it (no need to buy a mould-cleaning machine, however):

Plesen (ru) - Плесень from Marius Alksnys on Vimeo.