‘I wouldn’t pay it either’
Simon Skinner
The World Cup, launched in 1930, is the most popular sporting event on the planet: one of Fifa’s less implausible recent claims is that 1.5 billion people watched the 2022 final in Doha. Football, as Jonathan Wilson has done as much as any football writer to demonstrate, matters in multiple dimensions, but the World Cup has a magnetism all its own, drawing in millions who don’t...

